The cutthroat realm of e-commerce has become a battleground where brands fight relentlessly, often leaving smaller players grappling for survivalThe question looms: How can emerging brands carve out a space amidst towering giants? This is an intricate puzzle that numerous sellers endeavor to solve in today's fast-paced market.

1. Phomemo: A Portable Printing Powerhouse

Take Phomemo, a portable printer brand under Zhuhai Xiweng Innovation Technology, which has remarkably distinguished itself from the competitionRecent reports indicate that Phomemo has surged to the forefront of the global portable and lightweight printer sectorIn 2023 alone, the brand's products reached customers across a staggering 137 countries, racking up over 6.85 million units sold and achieving annual revenues that soared to an impressive 1.5 billion RMB.

Interestingly, Phomemo's founder, Guo Jinpeng, didn't initially venture into the printing domain; he first delved into the more niche printing supplies market

Known as the "Capital of Global Supplies," Zhuhai boasts the largest production base for printing consumables and components, providing Guo with a robust foundation as he launched his entrepreneurial journey by focusing on the less explored realm of label tapes.

As Guo gained traction and accumulated his initial capital, the label tape category garnered increasing attention from various merchantsHowever, this also sparked intense competition, leading to price wars that placed pressure on profit marginsTo secure greater market influence, Guo boldly shifted his focus to the printing devices sectorAccording to Statista, projections indicate that global revenue from printers and copiers will reach a staggering $9.8 billion in 2024, with an anticipated growth of 1.2% by 2025.

2. Carving Out a Unique Identity

The traditional printer market is characterized by its saturation, with competition escalating to unprecedented levels

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Domestically, brands like Lenovo and Huawei leverage their supply chain advantages and technological innovations to solidify their position, while foreign behemoths such as HP, Canon, and Epson maintain command over the global market, fortified by their strong brand influence and technological prowess.

Statistics reveal that over 80% of the traditional printer market is dominated by these international giants, with Chinese brands often positioned merely as alternatives—a concerning trend for local enterprises.

3. Harnessing Tools for Success

Remarkably, successful sellers often leverage AI tools, exemplified by platforms like Kerqu.AI

Serving as an invaluable ally for cross-border sellers, one of its pivotal features is its robust AI chat supportBe it market analysis, product selection, or operational strategy discussions, sellers can interact with Kerqu.AI to gain intelligent, efficient recommendations and solutions.

In the realm of e-commerce Q&A, Kerqu.AI’s extensive knowledge base and advanced algorithms empower it to swiftly and accurately address a myriad of challenges that sellers encounter in the cross-border e-commerce landscapeIts multilingual translation capabilities further dissolve linguistic barriers in international markets, accommodating output in 14 different languages to meet the needs of multi-site operationsWhether it's translating product descriptions or generating multilingual content for social media promotions and automatic response emails, Kerqu.AI adeptly facilitates sellers' global expansion.